Benefit Auctions should be fun & profitable! Too many groups are making the same common mistakes, after 15+ yrs of this, I want to ease some of your challenges and share a few tips with all of you.
While I enjoy giving in-depth seminars on much of this, I am also excited to talk about some of the pitfalls that can be easily avoid.
It makes no difference if you are trying to raise $10k at your event OR $2m (yes, I have worked with clients from one end of the spectrum to the other). The great thing is each organization is very passionate about their mission, and wants to do the best job that they can. Well, the amazing thing is all the steps and things to focus on are the same, whether you are putting on a small after school auction in the gym, or a full-blown red-carpet Gala!
The first order of business is to bring things into perspective, and break the many components down into much more simple terms. The Benefit Auction is really just 2 basic components: Items & Bidders. Everything else falls under one category or the other. Yes, it can be that simple.
THOUGHT FOR THE DAY: Put your energy into things that make you money~Items & Guests, NOT decorations, food, or the band. Nothing makes me sadder than to hear guests say they came for the dance! GOOD GRIEF, didn't they know this was a fundraiser? Eventually the Dance becomes the event, and your fundraiser dies a slow and pitiful death.
I am hereby committed to blogging some key points that should help any of you putting on a benefit auction. Yes, they are lots of work, but great fun, and fantastic fundraising opportunities.
Stay tuned ~
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